In a customer driven operating model, the decisions for what technology to invest in or which products to build are based on what the customer desires.
There are multiple aspects that companies must consider in today’s competitive market:
- What they invest in
- How they shape their talent
- How they respond to change
- How they execute their strategies
They need to adjust their operating models to ensure they can support a modern, digital business and make it sustainable to scale and adapt long term.
When tying strategies to business outcomes, the outcome needs to explicitly state a positive result for the customer. This could be a better experience or an increase in customer satisfaction for example, this could further be broken down by demographic and ideally needs to be quantifiable so it is then measurable.
When broken down in this way, lower level goals can be identified that still allows teams to innovate. Rather than fixed date projects, you can create a stream of activities for the evolution of your products over time. This in turn will create a continuous stream of value to your customers.
For maximum impact, the features you prioritise should be based on customer feedback and their priorities.