Our People

Our magic is in our people. Behind every platform we build and every problem we untangle is a close team who come in egoless and become part of yours.

The difference is in the people

Clients tell us the same thing: it is the people, and the quality of their work, that keeps them with us. We set out to build a consultancy that felt human rather than faceless. That belief still runs through everything we do.

Meet the leadership

amarti started as a friendship between three founders who wanted to do consultancy differently. Today they lead it alongside a wider board of directors.

Founders

  • Amardeep Sirha, co-founder of amarti

    Amardeep Sirha

    Chief Executive Officer

    The technical heart of amarti and a trustee of Leeds Mind. Am champions inclusivity and a workplace that drives real personal and professional growth.

    Amardeep Sirha on LinkedIn
  • Ben Alexander, co-founder of amarti

    Ben Alexander

    Chief Commercial Officer

    Twenty years spotting talent and building relationships. Ben saw the gap for a consultancy that felt personal and human, not faceless, and leads how we partner with the people we work with.

    Ben Alexander on LinkedIn
  • James Peachey, co-founder of amarti

    James Peachey

    Chief Operations Officer

    The bird's-eye view. James keeps delivery sustainable and makes amarti a genuinely good place to work, for permanent and contract teams alike.

    James Peachey on LinkedIn

Directors

  • Jake Hall, a director of amarti

    Jake Hall

    Chief Technology Officer

    A consulting leader with over a decade in cloud technologies. Jake sets amarti's technical direction and clears the runway for teams to move fast and do their best work, working with senior stakeholders to shape strategy.

    Jake Hall on LinkedIn

A core team, and a trusted network

We keep a tight permanent team across engineering, delivery, analysis and marketing, and bring in specialists we know and trust when a project calls for them. Whoever is on your project is amarti through and through while they are embedded with you.

How our people show up

  • Egoless

    No egos, no jargon. We come in as a helping hand and build a collaborative relationship with your team from day one.

  • Learners

    An innovation-first culture. We keep refining how we work and stay current with new tools, frameworks and methods.

  • Human-centric

    We work to outcomes, communicate clearly and keep our promises. People first, in how we treat clients and each other.

The amarti team hosting a Big Data Energy community night in Leeds

Opening up tech, out loud

Culture and community


We love bringing people together, in person and online, to make tech more open to everyone.

  • OnPoint, our podcast, hosted by the founders.
  • Big Data Energy and Data Dive, our community nights in Leeds.
  • Speaking, from Big Data London to Agile Yorkshire and the Data Science Festival.

Giving back

Some of what we backed in 2025


Supporting the people and communities around us is a core part of who we are, as a company and as individuals.

  • Martin House Children's Hospice

    We became an official charity partner and raised over £12,000 towards a £15,000 goal, supporting compassionate care for children and their families.

  • London to Brighton bike ride

    One of our founders rode it for Martin House and raised £4,710. amarti matched every donation to double the total.

  • East Grinstead Town FC

    We sponsored the men's team, helping fund the junior and disability sides and bringing the local community together.

  • Leeds Digital Charity Ball

    We sponsored the ball in support of Leeds Community Foundation and its work on digital inclusion across the region.

Like the sound of us?

Whether you want to join the team or just have a problem you would like to talk through, we would love to hear from you.

Work with usLet's Talk